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Forget the marketing jargon, this is how a brand strategy actually helps your small business in real life

Michelle Bayley shares 22 lessons from 2022 so far as a small business owner.

Over the weekend I attended a long awaited event (it had been rescheduled, twice!) - THE HUDDLE - a 3 day colour filled fun fest for women in business, held in Orange NSW, hosted by Pip Brett and her team from Jumbled. (If you haven’t heard of this store, check it out, you won’t be disappointed and I dare you to close your browser without adding to cart prior.)

Whilst I don’t want to call it a networking event, it kind of was just that, but by far the best one I’ve had the pleasure of attending. I honestly had a ball hanging out with one of my favourite friends Beth (who is also an Orange local) and met some really great, clever women.

The event was MC’d by Edwina Barthomlomew who introduced a panel of speakers whose wisdom and perspective were a delight to hear from. Sure, the trip from Noosa to Orange wasn’t short, but it was worth every flight delay, tiny propellered plane and oversized baggage fee it took to be there.

So here’s a list of of 10 things I learnt from attending The Huddle……

3 reasons why it’s important to know what your customer cares about right now

“Live you Life” by Amanda Kloots is the book we all need to read right now….

11 years since the original SATC wrapped and on the eve of the reboot “And Just Like That”…I couldn’t help but wonder….will this new series bring the same joy the original once did?