Behind The Brand Dance.
Hello! I’m Michelle and I’m the founder of The Brand Dance. I’ve spent my career (so far!) working for some of the biggest local and global multimedia lifestyle brands like ELLE, Cosmopolitan, Grazia, Women’s Health, Men’s Health and The Australian Women’s Weekly.
Through creating, developing and selling these content led powerhouses for the past 17 years, I’ve been able to work with a diverse range of clients from small businesses to multi national corporates, plus global campaigns like the Olympic and Commonwealth Games - across almost every category you could imagine…fashion, beauty, wellness, automotive, lifestyle and tech.
I know how to transform an idea into branding gold for businesses big and small and communicate it to their audience so that it resonates and achieves results.
After making a sea change to the beautiful Sunshine Coast, I’m passionate about working with entrepreneurs from big cities to regional areas and beyond, elevating their small businesses so that together we can ensure the amazing communities around us continue to thrive, grow and succeed.
It’s great to have you here as The Brand Dance community continues to grow, I can’t wait for you be part of it!
MICHELLE BAYLEY, Founder
We value client feedback…
“As I look around I see no shortage of beautifully designed, high quality products that are looking to make a positive impact. Unfortunately, not many of these wonderful brands end up making it into the mainstream, as many founders don’t obtain the requisite skill sets, know-how or strategic thinking to take their business to next level.
This is absolutely where Michelle and The Brand Dance team comes in, helping to elevate and equip brands with critical and strategic thinking necessary to reach those all important milestones (like national ranging). Her expertise will help you not only grow your business, but evolve the brand to the next level. I couldn’t recommend Michelle more highly!”
“Michelle is a marketer you want on your team. She creates effective communications that connect with the right people.
Michelle is one of the most creative people I’ve ever worked with, but her real point of difference is that her creative ideas develop from high level strategic thinking. From market and trend analysis to the latest in social media connection – she’s all over it, all the time.
I’d highly recommend Michelle for brand and strategy development, as well as creative ideation for marketing activations and execution”
“Michelle helped both my business and my mindset at a critical time in my business. She allowed me to stay focused but most importantly put a plan in place that inspired me and got the results my business & I needed to get back on track. I look forward to working with Michelle in the years to come.”