Grow your small business into a big brand.
WELCOME TO THE BRAND DANCE, BASED ON THE SUNSHINE COAST, QLD
We’ll help you build a strong brand strategy so you can communicate to your audience with confidence and clarity.
What we do.
Launching and growing a small business can be challenging and overwhelming. The Brand Dance is a boutique brand consultancy, based on the Sunshine Coast, Queensland, that provides unique and creative branding, strategy and communications solutions to help small businesses share their message and communicate with clarity and confidence. You can also shop our digital resources here.
What we care about.
Kindness is cool. We surround ourselves with good humans doing great things every day. Honesty, empathy, inclusivity and positivity are at the core of how we operate. No matter the stage of your business journey - The Brand Dance can help you!
Quality counts. If we say we are going to do something for you, we do it. We are committed to delivering the highest quality service, solutions and support for our clients.
Community is key. When a small business thrives, so too does a community. It’s the reason The Brand Dance exists. We invest in our relationships with local communities at every touchpoint of our business.
Our Services.
Brand Strategy & Business Development
Together we’ll begin with basics and clarify the tone of voice for your business, transforming it into a brand with clear direction. We’ll create a tailored strategy to grow your brand in the way you want it to, with confidence.
Content Ideation & Marketing Direction
Whether you need support with creating new and innovative content ideas or simply finessing your copywriting so that your captions really sing, we’ll help you create and solidify those ideas and bring them to life in the most efficient way possible.
Digital Resources: Guides & Worksheets, Templates
We’ve created a selection of convenient downloadable resources to help you on your small business journey. From our new Brand Building Kickstart Guide (coming soon!) to freebies like the Brand Shoot Preparation Guide, head to the TBD Shop to learn more.
Our Packages.
Brand Strategy & Content Plan
To create great content that grows your audience and attracts more sales of your product or service you need a strategy behind it. This package gives you a detailed brand strategy that will become your foundation followed by unique content ideation and development to really bring your marketing plan to life!
Media Pitch Essentials
To grow your business and develop your brand, you need to spread the word about what it is that you do. This package features the tools you need you need to have on hand to be able to confidently communicate to other organisations (like the media) about your business and share your story with a greater audience.
Bespoke Consultation Service
If you need expertise for a specific project, be it strategic brand development or marketing support, The Brand Dance team is available for consultation on a contract basis. Get in touch here to have a chat and talk about working together.
Working together, looks a little like this…
1.
We Connect.
Let’s start with a free consultation to get to know each other and learn about your business goals to understand how we can help bring them to life.
2.
We Create.
As an official TBD client, you’ll receive a tailored client plan and strategy for moving forward, based on your specific needs. Let’s start #thebranddance and get. to. work!
3.
We Care.
Our ongoing client service ensures you are fully supported through every stage of the implementation process in your brand growth and transformation.
4.
We Commit.
With each step forward in elevating your brand, we reflect on what is working, what could be done better with a commitment to being your small business cheerleader for life.
What our clients are saying…
“Michelle is a marketer you want on your team. She creates effective communications that connect with the right people. Michelle is one of the most creative people I’ve ever worked with, but her real point of difference is that her creative ideas develop from high level strategic thinking.
From market and trend analysis to the latest in social media connection – she’s all over it, all the time.
I’d highly recommend Michelle for brand and strategy development, as well as creative ideation for marketing activations and execution.”
“As I look around I see no shortage of beautifully designed, high quality products that are looking to make a positive impact. Unfortunately, not many of these wonderful brands end up making it into the mainstream, as many founders don’t obtain the requisite skill sets, know-how or strategic thinking to take their business to next level. This is absolutely where Michelle and The Brand Dance team comes in, helping to elevate and equip brands with critical and strategic thinking necessary to reach those all important milestones (like national ranging). Her expertise will help you not only grow your business, but evolve the brand to the next level. I couldn’t recommend Michelle more highly!”
““Michelle helped both my business and my mindset at a critical time in my business.
She allowed me to stay focused but most importantly put a plan in place that inspired me and got the results my business & I needed to get back on track. I look forward to working with Michelle in the years to come.”
In the Media.
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Check out The Brand Dance, featured in the Lady Startup Activation Plan Course
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Read about our founder, Michelle Bayley featured on Women Love Tech
Our clients include…
